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With a range of formatting, organization, and upgrade options, this free tool is a must for any serious PC user. Pros Sleek and customizable organization tools: The Evernote interface has been duplicated hundreds of times, but still remains one of the most streamlined and easy to utilize on the market. With multiple display options, favorites bars, and shortcuts, combined with notebook organization, tagging, and folder search, it’s effective for small and large accounts, alike.
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Legendary investor, programmer, and Y Combinator co-founder Paul Graham once wrote that one of the best ways to come up with ideas for your next startup is to ask what product you wish someone else would make for you. For Stepan Pachikov, founder of Evernote, that product was a way to help him remember things.

Although Pachikov first began working on what ultimately became Evernote back in , his fascination with human memory stems from his experiences growing up in the former Soviet Union. It was an extension of the human mind itself that would let users remember everything. Evernote has come a long way since Pachikov began working on the app seventeen years ago. Evernote was and remains one of the best examples of what a freemium product can be.

He aimed to solve a giant problem: Creating an Impossible Vision Stepan Pachikov wanted to remember everything. Trained in economic mathematics, Pachikov earned his doctorate in fuzzy logic from the Academy of Sciences of the Union of Soviet Socialist Republics in Moscow. As a scientist living and working under Communist rule in Soviet Russia, Pachikov was no stranger to the forgotten. He saw firsthand how generations of culture and collective memory were jeopardized by the gradual collapse of Soviet Russia.

With few ways to preserve them, even key moments from his own past had been lost to the march of time. I can study and re-learn what I have forgotten, but I cannot go back to my school years, my college years, and recollect what I knew. In the past 20 years, I have put 75, pictures into my photo database.

But pictures from before that are lost. Pachikov and Kasparov devised a way of encouraging Russian children to develop their handwriting skills under the guise of a simple game. Pachikov left the frigid temperatures of Moscow for the warmth of Cupertino in Northern California, and made a new home in the United States.

Undeterred, Pachikov once again turned his attention to educating children. Pachikov wanted to develop a technology that would serve as an intermediary between man and machine.

However, despite the fantastical nature of Evernote as a concept, the product would have solidly practical applications. Memory and smartness are integrated. Pachikov worked on the prototype of Evernote which was initially known as EverNote for two years, and released a beta version of the tool for Windows in And, like Pachikov, Libin was fascinated by the limitations of human memory.

Having launched and sold a successful e-commerce software company and an information technology security firm, Libin was researching the possibilities of augmenting human memory electronically. His third venture, which Libin called Ribbon, would be an organizational tool that would help people save and access the information they needed, when they needed it.

EverNote and Ribbon were very similar in both form and function. Libin traveled from Boston to Silicon Valley to meet Pachikov and the two men decided to merge their two fledgling companies rather than compete with one another. Both Pachikov and Libin were dissatisfied with the limitations of the human mind.

However, while both men were idealistic, even philosophic, about their idea, Libin possessed the keen eye for business that Pachikov lacked——a quality that Pachikov believed made Libin an ideal partner. His Russian is better than my English. I believed he would transform the company and make it successful. The central premise behind Evernote was accessibility. If Evernote was to help people remember everything, then users had to be able to capture everything.

That meant mobile. However, in , mobile was far from the dominant platform it is today. In order to live up to that, Evernote would need to be easily accessible from every computer, phone or other device that a person used, for the rest of their lives. When the iPhone launched in , Evernote was ready. The product looked and felt completely different from its earlier incarnation.

Just as smartphone apps were a brand-new way of using software, app marketplaces were brand-new, ready-made distribution channels that offered developers immediate access to millions of potential users. In , Evernote launched in a limited private beta that was aimed squarely at the cult of productivity that had taken root across Silicon Valley.

Users could save all kinds of information within seconds. Users could even download add-ons that allowed notes to be searched by the dominant color of an image. This made it much easier to find saved notes, as users only had to recall a single detail to start a search, much like the way our memories work. It was essential in recreating the rewarding, satisfying feeling of remembering something that would come to define the experience of using Evernote as a product.

Evernote faced incumbent competitors at every turn. Box, Dropbox, iCloud, and Google Drive were already dominating online storage. Instapaper offered web clipping tools, as did its main competitor, the now-defunct Spool.

To Libin, the experience of using Evernote would be its competitive advantage. Libin believed that a responsive feel was crucial to the Evernote experience, and that the delay between searching for something and finding something should be infinitesimal. Libin wanted the Evernote experience to feel similarly responsive, and believed that this would be central to user satisfaction with that experience.

Unfortunately, Libin was fighting a losing battle. As Evernote doubled down on native storage, every other service provider was focusing on the cloud. Evernote launched as a freemium product.

This was vitally important to Libin. He believed that Evernote would become increasingly valuable to users the longer they used the product and the more they captured and stored within it. As such, Libin wanted to make Evernote as sticky as possible—and he did so by making the free version of the product incredibly generous. There were virtually no feature restrictions or other incentives for users to upgrade from free to paid plans.

On the morning in October when the two parties were due to meet to sign the papers, the investor canceled the meeting and pulled the offer of funding. With little money and fewer prospects, Libin agonized about how he would break the news to his team and employees.

It was around that time that Libin received an email from a Swedish user who loved Evernote. The user, whose identity remains a secret to this day, told Libin that Evernote had made him happier and more productive. Evernote was saved. He had some money and fell in love with our product, simple as that. It was just good luck. Evernote kicked off a series of funding rounds over the next two years that propelled the company to new heights of growth.

The product had more than , users before Evernote emerged from its closed beta, thanks in part to an article on TechCrunch that drove several thousand sign-ups. SlideShare During the closed beta, Evernote was invite-only. However, while many products use invites as a marketing strategy to capitalize on exclusivity of access, Evernote did so out of an abundance of caution.

That was never our intention; we never thought of the closed beta as a marketing exercise. We were frankly terrified that everything would crash all the time.

In early , just three years after launching, Evernote became profitable. Having been dangerously close to the brink of disaster, Evernote had emerged from the global financial crisis not only unscathed, but flush with VC cash. The company had achieved profitability in just three years, and the future looked bright for Evernote——until the company began to lose its way in with a series of failed product launches that jeopardized everything the company had built.

Evernote was already profitable and had more money in the bank than it knew what to do with. The company was growing steadily, hiring new talent and expanding into new locations. And, most importantly, the product was attracting upward of a million new users every month. In an attempt to diversify its revenue streams, the company embarked upon a series of disastrous product launches that confused users and investors alike—all of which took the company farther and farther away from the core vision of its founders.

In the summer of , Evernote released the first of three standalone products it would launch over the next six months: Evernote Peek. To reveal the answer, all they had to do was lift up the rest of the cover. A few months later in December , Evernote released two more standalone apps for iOS: Evernote Food and Evernote Hello.

Essentially a simplified, specialized version of the main Evernote app, Evernote Food allowed users to record and log their meals in digital notebooks in much the same way the main Evernote app allowed them to capture and store everything else. Users could organize their culinary memories by tagging locations and other people, making it easier for users to remember what they ate, with whom, and where.

The only real differences between Food and the main Evernote app were the integrations with Facebook and Twitter. Customers could use these integrations to share details of their last amazing meal with their networks, and some food-specific navigational elements. Behance Evernote Hello was an even stranger app than Evernote Food. The purpose of Hello was ostensibly to make it easier for users to remember people. Users could create contact listings within Hello in a similar way as adding a new contact in their phone.

However, what made Hello such a bizarre—and ultimately damaging—product was the fact that everything in Evernote Hello had to be done manually. The app did not support near-field communication NFC , the communication protocol that powers contactless payment systems such as Apple Pay and allows mobile devices to exchange small amounts of data.

Every field had to be completed by hand. Users and investors alike were completely baffled by Food and Hello. Firstly, the main Evernote app could already do everything Evernote Food could do and more. There was no incentive whatsoever for people to use Food over the main Evernote app.

Secondly, the lack of NFC or e-card support for Hello was an unforgivable sin for a contact manager product. Asking either users themselves or their new acquaintances to enter contact details manually was an immense barrier for the product to overcome and one with virtually no payoff for users.

Evernote Food was a transparent attempt by Evernote to become the primary destination for food photography, a position dominated by Flickr at that time. What Hello got wrong, however, was the execution.

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Wine labels Evernote Premium Key Features: Save the best of the web directly to your Evernote account. Make better notes, faster Centralize information with Spaces: Spaces in Evernote Business brings people, projects and ideas together so your team can get to its best work. Multi-Device Note Sync:

Editors’ Review

Legendary investor, programmer, and Y Combinator co-founder Paul Graham once wrote that one of the best ways to come up with ideas for your next startup is to ask what product you wish someone else would make for you. For Stepan Pachikov, founder of Evernote, that product was a way to help him remember things. Although Pachikov first began working on what ultimately became Evernote back in , his fascination with human memory stems from his experiences growing up in the former Soviet Union.

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The Kindle Fire has a version of Evernote that you can download from the You can navigate to the full Evernote website at kzhitz.me, but I don’t. Pachikov worked on the prototype of Evernote (which was initially known as EverNote) for two years, and released a beta version of the tool for Windows in Evernote Latest Version Free Download will let you install this useful Software Full Name and Version: Evernote V; Name Of Setup.

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